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Hotel check: The London Edition

Published: 01/05/2015 - Filed under: Home » Archive » 2015 » April 2015 » Tried and Tested » Home » Tried & Tested » Hotels » Home » Tried & Tested » Home » Archive » 2015 » April 2015 » Home » Tried & Tested » Hotels » UK / British Isles »

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TESTED BY Ramsey Qubein

HOW MANY ROOMS? 170 Rooms

PROPERTY HIGHLIGHTS Warm, inviting rooms and a stunning lobby. Design vision from legendary hotelier Ian Schraeger is unmistakable.

PRICE Internet rates for a midweek stay in April started at $325.

CONTACT Edition London, 10 Berners Street, London, W1T 3NP Tel: + 44 20 7781 0000 Visit editionhotels.com/london

VERDICT Just a block from Oxford Street, the location is perfect for tourists and especially business travelers working in the area. And the name recognition from staff is most appreciated by any repeat guest looking for a home away from home. 

BACKGROUND The London Edition was the world’s first Edition hotel, and while part of Marriott’s portfolio, the influence from designer Ian Schraeger is more akin to the likes of a Ritz-Carlton. Schraeger is known to make almost every design decision in the place, and in this historic hotel, now turned into one of London’s hippest properties, those decisions have clearly made a difference.

WHAT’S IT LIKE? Formerly known as the Berner’s Hotel, this Georgian-designed property is as attractive as the city gets, but pays homage to its trendy, younger clientele, which skews 40 percent North American. In its basement is a night club that draws London’s hippest late-night owls while the lobby lounge is home to a happening crowd afternoon and night. London does not lack for clever design properties, but Edition has achieved an ideal balance between modern-day chic and historic London living.

WHERE IS IT? One block away from Oxford Street’s shopping bliss and within the heart of the city’s best street energy, Edition could not be better located. The best part of the hotel’s locale is its close proximity to some of the best tasting Indian and Asian cuisine the city can offer; plus popular SoHo is just a stone’s throw away.

ROOM FACILITIES Wood-paneled guest rooms showcase a cozy lodge-like décor that is uncommon in central London. Pay particular attention to the artwork of the Dutch designer who has paintings in every guest room. Built-in desks have sleek lighting underneath immense flat-screen cable TVs. All rooms benefit from free wireless Internet, coffeemakers with Blenheim Castle bottled water, double-paned windows, and full-length mirrors. Spacious closets feature robes and umbrellas while the tiled bathrooms all come with deep soaking tubs, massive shower stalls with scented toiletries, and long sinks with ample vanity space. Turndown service arrives nightly, and housekeeping has a loosely designed, variable schedule that allows late sleepers to have precious, uninterrupted quiet time.

Many of the 7th floor suites have lovely furnished terraces, but the real secret is in Deluxe guest rooms 528 and 529—these two standard rooms come with balconies and are worth requesting.

RESTAURANTS AND BARS Berner’s Tavern is the main restaurant serving everything from an express breakfast and lunch to weekend brunches with live music. It is common to see almost every table filled at almost any hour, thanks to a loyal local following. Breakfast first timers can never go wrong with the sourdough toast topped with a generous topping of avocado and two poached eggs. It is the kind of breakfast you want to have multiple days in a row.

Cocktails in the Punch Room are a new London pastime. The fumed-oak paneled den serves traditional punches in silver-lined bowls. Make a reservation to ensure a spot as the after-business hours can fill up quickly with young business-types. Also popular is the hotel’s lobby lounge serving hand-crafted cocktails with clever names like Cereal Killer crafted with hand-cut ice, really carved from a massive block of ice by the seasoned bartender.

MEETING AND FITNESS FACILITIES The meeting space here is designed for small to medium-sized groups that place an emphasis on personalized service rather than name-tag-clad events. Free wireless Internet is the norm, and it works uninterrupted with perhaps the fastest speed in town.

The basement level has a small but decently equipped fitness room. However, the surrounding area is perfect for energetic runs with ample attractions.


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