AirAsia X launches Empty Seat Option
Originally published on www.businesstraveller.asia 13/02/2012 - Filed under: Home » News »
AirAsia X has launched a new “Empty Seat Option” (ESO), enabling guests to book unoccupied seats next to them, by paying a small fee, for extra comfort.
This ancillary offering, which is currently only available for online bookings, is sure to be embraced by passengers on a low-cost long-haul flight.
To opt for the ESO, passengers making bookings online simply have to select “Upgrade with Optiontown” under the flight information section. Upon selecting the ESO, passengers will need to enter their current flight booking number and pay a sign-up fee of US$0.9 in additional to the ESO fee that varies between US$20 and US$50 depending on the destination and time of travel.
If the empty seat is available, a confirmation will be emailed to the passenger before departure. If it is unavailable, the fee will be refunded automatically.
This innovation comes shortly after the carrier launched an upgrade option enabling passengers to pay a small fee and upgrade to a flatbed premium.
Azran Osman-Rani, chief executive of AirAsia X, said: “AirAsia X remains focused on maintaining its global leadership position in the low cost long-haul segment. I believe the ESO will be a great addition to our family of ancillary products which will further increase our ancillary revenue stream.”
For more information, visit www.airasia.com
Alisha Haridasani
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COMMENTS »
theworldtraveller - 14/02/2012 09:15
Maybe they should concentrate on selling all their seats, instead of selling empty seats!
alistairNicoll - 17/02/2012 11:37
Might explain why they are withdrawing from London, Paris and India if all they are carrying is fresh air
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