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Cloud Cover

Published: 06/09/2011 - Filed under: Home » Archive » September 2011 » Lifestyle » Home » Features »

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The “cloud” is, according to most big IT firms and technology experts, the future of computing. It has also become one of the biggest buzzwords in the world of tech, yet the majority of people have no idea what it is. 

At its most basic level, it’s simple to understand. Instead of storing files on your machine’s hard drive, you store them on an Internet server. This means you can access them from any web-enabled machine, anywhere in the world. However, these servers aren’t your average box in the back of the office. Amazon, one of the biggest operators of server “farms,” has dozens of data centers around the world, as do Google, IBM, Oracle and many other companies. And they are referred to as farms because on average, each site is vast enough to hold more than 17 football fields, and contain hundreds of thousands of separate servers and disc drives – enough to power dozens of huge multinational corporations. 

As super-high-speed data connections are plumbed in, it doesn’t matter where the farms are, but they are usually situated in areas where power is cheap and the climate is chilly, to minimize the amount of coolant required (millions of servers need an awful lot of energy and give off an awful lot of heat). Once used only by the world’s biggest corporations, it is now possible for individuals and smaller companies to rent space in these server farms for everything from their music collection to their business data.

For travelers, cloud computing can be a lifesaver. When you inevitably have IT issues on the other side of the world, all is not lost – find a net-connected PC or Mac and you’re back almost instantly, with all of your files on hand. For consumers, there’s also a plethora of cloud-based applications to make life easier, with everything from books to photos being stored online.

Cloud computing has also led to a new breed of fast and convenient online services.  In the consumer space, firms such as Spotify have revolutionized the way millions of people access music by making a vast library of more than 40 million tracks available at the press of a button. Meanwhile, services such as Twitter and Facebook rely on huge amounts of cloud storage and applications to function.

For the average person, one of the most obvious and straightforward, uses for the cloud is backup. By signing up to services such as Rackspace and Mozy, you can automatically back up your important files to a remote, secure location. If set up properly, it’s simple to operate and cheaper than buying your own hard drive to do the job.

One of the first applications to move into the cloud was e-mail. While services such as Hotmail and Gmail have been popular with consumers for many years, the past 18 months has also seen them move into the corporate space – Google, in particular, has been aggressively targeting firms with its Google Apps service. It also recently unveiled the Chromebook, a low-cost, stripped-down laptop loaded with its Chrome operating system and optimized to run Google’s online services. 

Google is bullish about its prospects, and the growth of cloud services. 

“Chromebooks are actually a huge leap forward for cloud computing,” said Dave Girouard, president of Google’s enterprise division at the launch of the device. “We’re excited about putting more pieces of the puzzle together. Our aim is to be number one in cloud computing.” 

Unsurprisingly, Google doesn’t have things entirely to itself – every major computer firm, from Microsoft to Apple, is firmly focused on the cloud. The former already has a full suite of cloud apps, and Office 365, a cloud-based version of its Office software, is already at an advanced stage. Microsoft chief executive Steve Ballmer recently called the cloud “a major wave in our industry”.

In June, Apple joined the fray by unveiling its platform, iCloud, which will be available in the fall and is designed to allow people to sync their devices – be they iPods, iPads or Macs – automatically and easily. The firm hopes to be among the first to offer the cloud system to consumers and, although primarily aimed at users wanting to sync music, applications and documents and store them on Apple’s servers, it is expected to blossom into a full cloud service, complete with online apps.

It’s undoubtedly a market that’s growing fast. According to research company Forrester (, the industry is going to increase in value from about $41 billion in 2011 to $241 billion in 2020, while other analysts put the figure even higher. But the biggest problem with the cloud is connectivity. Lose it, and you lose everything (albeit only temporarily), so it’s worth bearing in mind that patchy mobile phone signals or WiFi connections can cause havoc when working on the move. 

But, the future is now. Many of the apps are already here with many more coming soon. Google Docs, for instance, is promising offline capabilities, letting you work while disconnected from the Cloud, which is a godsend for flights – assuming you download your documents first.

 Work In The Cloud


 Starting at $5.99 a month

A neat, easy-to-use solution, Mozy is a small piece of software you download to your machine, then leave running in the background to automatically encrypt and backup your data to the cloud. It really is that simple, and you can choose which files and folders to save, or simply leave the software to do everything. However, it’s not the cheapest option on the market. 



Free for up to 2GB of storage, $9.99 per month for 50GB 

An online hard drive, Dropbox is an incredibly useful service that lets you access files from any device. It’s easy to set up and use, and simply appears as an extra hard drive on your machine. Copy files to it and they are automatically uploaded to Dropbox’s cloud. You can also access Dropbox from a web browser, so it’s the perfect place to upload your presentations. It’s a useful way to share files, and you can have public or password-protected folders. And there’s a well-designed free mobile app for iPhones, iPads, Blackberries and Android handsets. 


Amazon S3

Starting at $0.14 per GB

Although best-known for its online shopping site, Amazon has slowly but surely come to rule the cloud storage market with its service, known as S3. The success has been astonishing. Although Amazon is tight-lipped about its clients and what they store, it has disclosed that its S3 servers now hold more than 262 billion items for customers, an astonishing figure. For firms looking to move their servers, web sites or entire IT infrastructure online, it’s a great first port of call, if a little impenetrable to the non-tech savvy. However, many online backup firms such as Rackspace ( offer straightforward front-ends to Amazon’s servers.



Starts at $15 per month


Used by organizations as diverse as the NHS and Disney, Huddle lets you collaborate online on projects with people inside and outside your business. You can manage projects, store files, schedule and hold meetings, and communicate through forums and even wikis (online pages anyone can edit). It’s easy to set up, and the user-friendly interface makes this well worth a look. There’s even a free version with 100MB of space for you to try before you buy. However, the service is relatively limited in the features it offers.

By Mark Prigg

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