You are here: Home » 


Home » 

Hertz’s Firefly brand to come to US

Published: 30/08/2013 - Filed under: Home » News » Home »

  • Print
  • Send

Hertz’s Firefly brand, its deep value brand catering to price conscious travelers, will open its first location in Orlando September 15. Throughout the year, it will open other locations in San Francisco, Las Vegas and Los Angeles.

Hertz plans to have 20 Firefly locations by the end of the year. It first launched in Europe this past March and now has 40 locations in Spain, France, Italy, Germany, the UK, Switzerland and Portugal.

Firefly is meant to fill the niche once filled by the Advantage brand, which Hertz divested earlier this year. The new brand will allow for fleet sharing among Hertz, Dollar and Thrifty. 

For more information visit hertz.com

— Maggie Squires

Read more about...

Bookmark with:

ADD A COMMENT » 

Login details

To add a comment, please enter your email address and password.

Keep me signed in until I sign out

New users

If you are not already registered with us, please enter your email address and chosen password above, and also complete the details below. Your screen name will be displayed on our website.

Your message





TOP SECTIONS »

Machine 2 Machine

Machine 2 Machine

The Internet of Things is the coming M2M revolution that changes everything
Read more »

Taxi Tales & Urban Legends

Taxi Tales & Urban Legends

For many world travelers, nothing defines the character of a city more than the view from the back seat of a cab
Read more »

Sydney

Sydney

Australia’s biggest city offers a glimpse into its historical past with tranquil gardens and Aboriginal art
Read more »