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Amadeus unveils future airport ecosystem

Published: 01/06/2012 - Filed under: Home » News »

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Amadeus unveiled a major new study, ‘Reinventing the Airport Ecosystem’, which identified consumer frustrations with today’s airport experience and mapping how airports will reinvent themselves up to 2025, with new operating models that drive revenues beyond traditional aviation income.

New models highlighted in the report include: 

  • Mini-city: A self-sufficient entity offering unique retail, entertainment, dining, workspaces and accommodation. It may even grow its own food and generate its energy needs onsite
  • City extension: Tightly integrated into the local city, the airport will reflect the best of local culture, history and cuisine
  • The shopping mall: Airport shopping, leisure and entertainment facilities on par and even beyond those found in destinations and available to non-flying customers; 15 percent of travelers surveyed thought this model would be predominant by 2025.
  • The walkway concept: In this scenario, many of the current airport processes are performed remotely by the passenger, at home or in a separate virtual terminal
  • Bus station concept: At the low-cost end of the spectrum lies the 'bus station' model, a no-frills atmosphere where speed and efficiency are key

The report provides a comprehensive overview of the most advanced developments at airports today with 11 airport case studies including Incheon, Singapore Changi, London Gatwick, Berlin Tegel and New York JFK.

It also looks to travel 20 years from now to paint a realistic picture of how emerging technologies and social trends will lead to new operating models that will reinvent the traveler experience.

The travelers’ perspective also shed light on future priorities.  The research identified ‘a stress-free airport experience’ as the number one priority for travelers, with a clear 72 percent of global respondents saying they thought the core passenger journey from check-in to boarding was currently inefficient. Sixty-nine percent of travelers are seeking improved security processes.  Approximately 81 percent of passengers also expect airports to give a sense of place that reflects local culture and makes the airport destination and flight part of their total trip experience.
 
Travelers view technology as increasingly important to their airport experience. Many want to control their entire airport journey through the use of mobile phones to navigate through key touch points (63 percent) and use frequent flyer cards as permanent boarding passes (59 percent). 

Social media is also seen as a vital tool for the real-time exchange of ideas, information and feedback to travelers while at the airport. Sixty-nine percent of consumers want their improvement ideas to be heard, 66 percent want to receive important information, 53 percent want airports to provide real-time feedback, and 51 percent want to be rewarded as frequent travelers and shoppers.

For a copy of the ‘Reinventing the Airport Ecosystem’ report, please visit: www.amadeus.com/airportecosystem

Report by Ross Atkinson

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