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Delta tests self-service bag drop with facial recognition

Published: 17/05/2017 - Filed under: Home » News »

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The way we fly has been changing over the past 10 years. Delta has just invested $600,00 in four self-service bag drop machines at Minneapolis-St. Paul for installation this summer.  One of these machines has the capability to match customers with passport photos through facial recognition technology. 

Delta bag drop using facial recognition 

“We expect this investment and new process to save customers time,” said Gareth Joyce, Delta’s Senior Vice President – Airport Customer Service and Cargo. “And, since customers can operate the biometric-based bag drop machine independently, we see a future where Delta agents will be freed up to seek out travelers and deliver more proactive and thoughtful customer service.”

This new technology will be tested and customer feedback will be acquired.  Current data suggests this technology could process double the customers per hour than the current process. 

by Elizabeth Atkinson 

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