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Marriott International shares extensive growth plans in Africa

Published: 11/10/2017 - Filed under: Home » News »

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Marriott International has expansion plans for Africa. The company announced seven new hotels on the continent and is making plans for over 200 hotels with 37,000 rooms in the next 5 years.

Doing Business in Africa

Currently the company operates 140 properties across 12 brands offering 24,000 rooms in Africa. The impetus for this expansion started in 2014 with the acquisition of Protea Hotels.  

“Africa today makes a very compelling story. We are seeing unprecedented traction for our compelling brands, driving our momentum of growth,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “We have always believed in the potential of Africa and the opportunities the continent has to offer. With economic growth, a rising middle class and rapid urbanization, the demand for travel and high quality lodging is growing, providing us with a significant opportunity to enhance our footprint and play our part in supporting many emerging markets across the continent,” he added.

Kyriakidis stated in regards to the number of signings this year: “Signings and openings form the cornerstone of our aggressive growth strategy. Our history and legacy on the continent and the strong foundations we have built over the years serve as a springboard for our future growth. Our brands are resonating with the aspirational and fast growing middle class in the region. Our strengthened footprint and increased distribution is driving market share and building loyalty which makes us more attractive to investors than ever before.”

African Pride Irene Country Lodge

(Photo the Marriott African Pride Irene Country Lodge)

It’s an exciting time for development in Africa and Marriott International is in a great position to pursue additional market share.

by Elizabeth Atkinson 

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