You are here: Home  »  News  » 

News » 

Sky High Fare: Part 8 of 9 - Virgin Atlantic

Published: 31/07/2014 - Filed under: Home » News »

  • Print
  • Send

It was January 2009 when advertising executive Oliver Beale wrote Sir Richard Branson to express his opinion of the food he experienced on an Australia-bound Virgin Atlantic flight.

A “culinary journey of hell,” Beale wrote, involving “yellow shafts of sponge, dessert with a tomato, a sour gel with a clear oil on top, a cuboid of beige matter, more mustard than any man could consume in a month and a cookie that was like biting into a piece of brass. 

Virgin has since employed the celebrity chef and restaurateur Luke Mangan to assist with food on the airline’s Australian arm.

Unlike Beale’s onboard experience, the Clubhouse experience for Virgin’s first and business class passengers waiting to board their flight is far from average. Contrary to most airline lounges where the food is typically served buffet style, in the Clubhouse, you can have a seat, take a look at a menu and choose what you’d like the chef to personally prepare for you.

Another perk aboard the flight is the newly designed Upper Class Suite – a bar complete with seats.

By Michael André Adams 

Read more about...

Bookmark with:


Login details

To add a comment, please enter your email address and password.

Keep me signed in until I sign out

New users

If you are not already registered with us, please enter your email address and chosen password above, and also complete the details below. Your screen name will be displayed on our website.

Your message


The rivers run deep

The rivers run deep

Along the world’s great waterways, there are currents of discovery –history, life, maybe even yourself
Read more »

Fit For Flight

Fit For Flight

Technical upgrades to sport performance monitoring can keep an eye on your health rhythms at work, at play and in flight
Read more »

World Wise

World Wise

Cultural awareness and effective communications for doing business around the world »
Read more »