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Sky High Fare: Part 9 of 9 - British Airways

Published: 01/08/2014 - Filed under: Home » News »

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At British Airways, the general consensus seems to be that as long as planes are loaded with bubbles, a good curry dish and Cadbury’s chocolate, customers are happy campers.

An analysis of the food and drink habits of its customers turned up some surprising discoveries. For example, when it comes to sweet treats, despite the airline’s investment in expensive luxury chocolates, business class customers have called for Cadbury. In response to the demand, the airline offers a range of brands from the manufacturer in its ‘Club Kitchen,’ offering a stock of both healthy and indulgent foods to which customers can help themselves throughout a flight.

British Airways has also introduced “altitude tea.” In a strategic partnership with British and world brand Twinings, it is designed to blend effectively since water boils at a lower temperature at higher altitudes.

By Michael André Adams

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