You are here: Home  »  News  » 


News » 

Sky High Fare: Part 9 of 9 - British Airways

Published: 01/08/2014 - Filed under: Home » News »

  • Print
  • Send

At British Airways, the general consensus seems to be that as long as planes are loaded with bubbles, a good curry dish and Cadbury’s chocolate, customers are happy campers.

An analysis of the food and drink habits of its customers turned up some surprising discoveries. For example, when it comes to sweet treats, despite the airline’s investment in expensive luxury chocolates, business class customers have called for Cadbury. In response to the demand, the airline offers a range of brands from the manufacturer in its ‘Club Kitchen,’ offering a stock of both healthy and indulgent foods to which customers can help themselves throughout a flight.

British Airways has also introduced “altitude tea.” In a strategic partnership with British and world brand Twinings, it is designed to blend effectively since water boils at a lower temperature at higher altitudes.

By Michael André Adams

Read more about...

Bookmark with:

ADD A COMMENT » 

Login details

To add a comment, please enter your email address and password.

Keep me signed in until I sign out

New users

If you are not already registered with us, please enter your email address and chosen password above, and also complete the details below. Your screen name will be displayed on our website.

Your message





TOP SECTIONS »

World Wise

World Wise

Cultural awareness and effective communications for doing business around the world »
Read more »

Building Blockchains

Building Blockchains

How the future of currency looks set to shake up the travel industry
Read more »

Saving in Style

Saving in Style

Club 1 has fashioned itself into the market leading members-only discounter for luxury travel
Read more »