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Starwood Hotels & Resorts Continues Explosive Growth in China with Debut of Aloft Yancheng

Published: 31/12/2013 - Filed under: Home » News »

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Aloft Yancheng’s location in the up-and-coming city combines, hotel amenities with signature design, food and entertainment

Aloft Hotels, part of Starwood Hotels & Resorts Worldwide, Inc. opens Aloft Yancheng in the Jiangsu Province of eastern China. The hotel is the first international hospitality brand in this up-and-coming metropolis, and the seventh Aloft hotel in China. Designed for the next generation of traveler, the hotel features urban-inspired design, tech-forward touches and a vibrant social scene featuring live music performances as well as 299 guestrooms and approximately 1250 square feet of meeting space.

“From the recent opening in Dalian to Aloft Yancheng, Aloft reflects a growing demand for design-led hotels with a lively social scene in emerging cities,” said Qian Jin, President, Greater China, Starwood Hotels & Resorts. “We are thrilled to add Yancheng, an ideal location, to our robust portfolio in China.”

As Jiangsu Province’s second largest city by population, the Yancheng property is conveniently located near the city’s main downtown area, its brand new business district, and major transportation hubs. The hotel is close to many noteworthy travel destinations, including Dazong Scenic Lake, the Nine-Dragon Scenic Region, various coastal plains and two nature reserves.

In addition to a long list of hotel amenities, the hotel’s signature W XYZ(SM) plays host to up-and-coming music acts that are part of Aloft’s signature “Live at Aloft Hotels” events that happen around the world. Plus, as part of the Aloft brand’s recent partnership with MTV Asia, Aloft travelers will be able to check out some of the latest happenings on its new online platform, http://www.mtvasia.com/aloftlive, that will promote artists performing at Aloft hotels across China, India, Malaysia and Thailand.

Aloft Yancheng will be offering an introductory promotional rates.  For more information, visit http://www.alofthotels.com.

By Ross Atkinson

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