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Starwood starts featuring Instagram on all property websites

Published: 11/12/2013 - Filed under: Home » News »

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Starwood has begun featuring Instagram on all of its property websites, and it is the first hotel company to do so.

The hotel company is showcasing more than 40,000 hotel images captured by guests on Instagram across all of its property websites.

“A ‘picture is worth a thousand words’ and a picture shared is worth even more to our guests,” said Chris Holdren, senior vice president of Starwood Preferred Guest & Digital. “Starwood’s mobile bookings are growing five times faster than the annual growth rate of the web channel 10 years ago. With an increasingly mobile, digital traveler we expect social sharing in places like our Instagram Guest Gallery pages will continue to change how our guests book travel and explore and interact with our hotels.”

For more information visit starwoodhotels.com

By Maggie Squires

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