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The Magical Touch for Hilton HHonors Members

Published: 15/09/2015 - Filed under: Home » News »

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Hilton Worldwide is opening a lot of doors for HHonors guests these days – with digital keys. Frequent guests can now make a reservation, check-in, select their exact room and even order extra pillows, snack or drinks – all through the Hilton HHonors app on their smartphone.

The technology is available at 250 U.S. Hilton properties and is set to open some 170,000 doors by the first quarter of 2016.

It was an industry first when Hilton's introduced digital check-in with room selection last July and since that time HHonors members have digitally checked-in more than 5 million times. In that same time period, the HHonors app has been downloaded more than 2 million times.

"With Digital Key, we are making the guest experience even more seamless through our improved mobile app,” said Geraldine Calpin, senior vice president and global head of Digital, Hilton Worldwide. “We're giving HHonors members the ability to better control and personalize their stay with us. Imagine arriving at our hotel after a long trip or running late to a meeting. As a frequent guest, Digital Key can provide you the added benefit of going straight to your room without stopping at the front desk."

In addition to checking in digitally, selecting their own room from a floor plan or list and using their smartphone as their key, members can further customize their stay via the app by requesting amenities - like extra pillows, snacks or drinks, she adds.

Members who booked directly with Hilton may select their desired room on their mobile device using digital check-in and will be asked if they'd like a Digital Key during their stay. If the guest elects to use a Digital Key, it is issued as soon as the guest's room is ready the day of their arrival.

In addition to receiving other benefits, such as free standard Wi-Fi when booking directly through Hilton, HHonors members who use the Digital Key this year at beta hotels will receive 2,500 Hilton HHonors Bonus Points.

By Lark Gould

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