You are here: Home  »  News  » 

News » 

Tru by Hilton breaks ground

Published: 17/03/2016 - Filed under: Home » News »

  • Print
  • Send

Tru by Hilton breaks ground on its first property in McDonough, Georgia.  The 98-room hotel is located Southeast of Atlanta and fills the midscale category.  The brand does not follow convention and skipped the shovels on the groundbreaking – and put forth a “reveal” of the guest room design.


"Tru is a disruptive brand, as evidenced by its statement-making entrance to the midscale category and now the Atlanta market," said Alexandra Jaritz, global head for Tru by Hilton. "We know the brand will have broad appeal to Atlanta-area travelers who span generations but share a similar youthful mindset. At its core, Tru is value-engineered to provide guests with a contemporary, consistent and fresh experience in an affordable way, while at the same time being operationally efficient to our owners."

The brand also announced they have 189 Tru hotel deals underway.  The value proposition is there for this brand.


Pete Patel, McDonough Hotel Partners LLC owner states,  "Tru fills a massive void in the midscale category, and we're delighted to be the first to bring this exciting new Hilton brand to life. It will add to the offerings in McDonough and provide a new option for travelers who believe that being cost conscious and having a great stay don't have to be mutually exclusive."  

It will be exciting to watch this brand roll out and see what markets they select.

By Elizabeth Atkinson

Read more about...

Bookmark with:


Login details

To add a comment, please enter your email address and password.

Keep me signed in until I sign out

New users

If you are not already registered with us, please enter your email address and chosen password above, and also complete the details below. Your screen name will be displayed on our website.

Your message


World Wise

World Wise

Cultural awareness and effective communications for doing business around the world »
Read more »

Winners Revealed

Winners Revealed

Which airlines served the best wines on board last year? The marks have been tallied, and now it’s time to reveal the winners
Read more »

Health Hacks

Health Hacks

Ten of Asia’s top spas offer the perfect balance to smooth out the knots from your long-haul travels
Read more »