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Tru by Hilton breaks ground

Published: 17/03/2016 - Filed under: Home » News »

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Tru by Hilton breaks ground on its first property in McDonough, Georgia.  The 98-room hotel is located Southeast of Atlanta and fills the midscale category.  The brand does not follow convention and skipped the shovels on the groundbreaking – and put forth a “reveal” of the guest room design.


"Tru is a disruptive brand, as evidenced by its statement-making entrance to the midscale category and now the Atlanta market," said Alexandra Jaritz, global head for Tru by Hilton. "We know the brand will have broad appeal to Atlanta-area travelers who span generations but share a similar youthful mindset. At its core, Tru is value-engineered to provide guests with a contemporary, consistent and fresh experience in an affordable way, while at the same time being operationally efficient to our owners."

The brand also announced they have 189 Tru hotel deals underway.  The value proposition is there for this brand.


Pete Patel, McDonough Hotel Partners LLC owner states,  "Tru fills a massive void in the midscale category, and we're delighted to be the first to bring this exciting new Hilton brand to life. It will add to the offerings in McDonough and provide a new option for travelers who believe that being cost conscious and having a great stay don't have to be mutually exclusive."  

It will be exciting to watch this brand roll out and see what markets they select.

By Elizabeth Atkinson

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