You are here: Home »  News » 


News » 

Virgin Atlantic partners with Sustainable Restaurant Association

Originally published on businesstraveller.com 02/04/2013 - Filed under: Home » News »

  • Print
  • Send

Virgin Atlantic has announced a new partnership with the Sustainable Restaurant Association, which will see the airline’s worldwide caterers “assessed against a consistent set of wide ranging sustainability criteria”.

Last year Eurostar became the first transport provider to partner with the SRA (see online news October 31, 2012), and Virgin says that its initiative is “a first for the airline industry”.

The association works with over 1,000 UK restaurants, awarding ratings according to their performance against “a wide range of criteria covering 14 areas of sustainability”.

Virgin says that the partnership is part of its Change is in the Air programme, which will see all of its caterers rated by the SRA by the end of 2013.

Commenting on the initiative Reuben Arnold, director of customer experience at Virgin Atlantic said:

“Value for money and quality of product are of course hugely important factors, but our passengers now rightly demand that we look beyond that and ensure we are making the most sustainable choices. The SRA ratings will allow us to understand how we and our global suppliers are performing on this front, and how to work closely together to drive improvements.”

For more information visit virginatlantic.com, thesra.org.

Report by Mark Caswell

Read more about...

Bookmark with:

ADD A COMMENT » 

Login details

To add a comment, please enter your email address and password.

Keep me signed in until I sign out

New users

If you are not already registered with us, please enter your email address and chosen password above, and also complete the details below. Your screen name will be displayed on our website.

Your message





TOP SECTIONS »

Asia's Business Players

Asia's Business Players

Regional hotel groups in these booming markets are serious about their business class offerings
Read more »

3 For China

3 For China

Shanghai, Beijing and Guangzhou are a trio of air gateways that are fueling passenger growth in the Middle Kingdom
Read more »

The Beyond Amazing List

The Beyond Amazing List

Ten remarkable meeting destinations mix the heights of luxury with exhilarating adventure
Read more »