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W Bellevue opens with video game launch

Published: 16/06/2017 - Filed under: Home » News »

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W Bellevue opens in the heart of the tech world. And the marketers have done something new – launched a video game along with the property --- Belle the Bear.

Belle the Bear

"Bellevue is a gamer's city, so we thought it would be fun to tap into that energy but with a W twist," said Anthony Ingham, Global Brand Leader, W Hotels Worldwide.  "Creating Belle the Bear, a throwback game with an innovative edge, is just another example of how we are constantly looking for new ways to engage with future W fans on their own turf.  Plus, it's a fun way to celebrate the opening of W Bellevue!"

The property offers 220-guest rooms and 25 suites including a signature WOW suite. 

Interested in playing the video game?? Visit BelleTheBear.com.   Or just want to learn more about the property?  Head to WBellevue.com.  Social media aficionados can join the conversation with @WBellevueHotel, @WHotels and #BelleTheBear.

by Elizabeth Atkinson

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