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W Bellevue opens with video game launch

Published: 16/06/2017 - Filed under: Home » News »

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W Bellevue opens in the heart of the tech world. And the marketers have done something new – launched a video game along with the property --- Belle the Bear.

Belle the Bear

"Bellevue is a gamer's city, so we thought it would be fun to tap into that energy but with a W twist," said Anthony Ingham, Global Brand Leader, W Hotels Worldwide.  "Creating Belle the Bear, a throwback game with an innovative edge, is just another example of how we are constantly looking for new ways to engage with future W fans on their own turf.  Plus, it's a fun way to celebrate the opening of W Bellevue!"

The property offers 220-guest rooms and 25 suites including a signature WOW suite. 

Interested in playing the video game?? Visit   Or just want to learn more about the property?  Head to  Social media aficionados can join the conversation with @WBellevueHotel, @WHotels and #BelleTheBear.

by Elizabeth Atkinson

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