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PwC US states lodging recovery continues with strong room rate gains

Published: 29/01/2014 - Filed under: Home » News » Home »

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A strong Q4 for 2013 signals good things are ahead in 2014.  PwC predicts hotel occupancy levels will hit 64.2 percent in 2014, which will be the highest occupancy levels since 2006.  Luxury hotels are leading the pack with a target of 75.0 percent occupancy this year.   

"With the economic environment improving, US lodging recovery is now on solid footing," said Scott D. Berman, principal and U.S. industry leader, hospitality & leisure, PwC. "While the demand-supply balance remains favorable this year, the next phase of the cycle will be marked by a gradual return of new lodging supply, as investors and developers look to deploy capital in this sector."

It’s refreshing to see positive news on the US economy and the industry.

By Elizabeth Atkinson

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