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Articles about branding (2 total)

Alitalia introduces new uniforms and advertising campaign

Alitalia introduces new uniforms and advertising campaign 23/05/2016

Renown designer Ettore Bilotta is delighted with the opportunity to create a collection that symbolizes Italy and shares Italian style with the rest of the world full story »


Alaska Airlines updates its brand after 25 years

Alaska Airlines updates its brand after 25 years 29/01/2016

"Our goal was to reflect the soul of our company, which is known for its genuine, caring service and top-notch performance. It's now time to show up to our customers in a bigger, brighter way," said Sangita Woerner, the airline's vice president of marketing. full story »


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