Timed to launch on International Pineapple Day on June 1, Preferred Hotels & Resorts is creating International Pineapple Week, a multi-channel celebration of the symbolism behind its brand logo, the pineapple. The campaign runs through June 9 and seeks to put the Preferred brand among global audiences seeking authentic, independent luxury hotel and travel experiences. The collection will be sponsoring interactive and rewarding initiatives at member hotels around the world, showcased on a dedicated microsite (www.PreferredHotels.com/PineappleWeek,) and promoted via social media using #PreferredPineappleWeek.
As the story goes, the pineapple became the emblem of hospitality more than 500 years ago when seafarers sought places to relax in port towns and would look for homes that had pineapples hung in their entrance, a signal that those friendly locals would welcome them for a meal or place to sleep.
Since then, the pineapple has been used to express “you are welcome here” in a multitude of ways, including depictions in monuments and the designs of doors, gates, and entryways across cities worldwide.
Preferred Hotels & Resorts uses the pineapple as its brand logo to serve as a global guide for travelers in its portfolio of 750 one-of-a-kind, independent hotels and resorts in 85 countries.
The Preferred Pineapple Cocktail Series will be running in more than 100 hotel bars globally throughout International Pineapple Week. Participating hotels include NoMo SoHo in New York City; The Hari Hotel London in the United Kingdom; EAST, Beijing in China; Balboa Bay Resort in Newport Beach, California; Alohilani Resort Waikiki Beach in Hawaii; Carneros Resort and Spa in Napa Valley, California; Hotel EQ, Kuala Lumpur in Malaysia; Carlton Ambassador in The Hague, Netherlands; and Hotel New Otani Tokyo.
Preferred will offer a booking bonus of 5,000 I Prefer points, or Pineapple Points, during this week and applied to reservations made at 54 participating member hotels for stays through March 31, 2020 via IPrefer.com or PreferredHotels.com.
To be eligible to receive the bonus points, travelers must be enrolled in the brand’s I Prefer Hotel Rewards program or enroll during the booking process. It is free to join and extends points redeemable towards free nights and other on-property activities, elite status, and other complimentary benefits to guests at more than 700 participating properties around the globe. For the full list of hotels participating in the Pineapple Points booking promotion, visit www.PreferredHotels.com/Pin eappleWeek.
An evening turndown is a marker of the luxury hotel experience and during International Pineapple Week, guests staying at 19 participating hotels will enjoy a special turndown gift, compliments of Preferred. Provided at hotels ranging from Royalton Hotel New York and Hotel Monteleone in New Orleans to Grand Velas Riviera Maya in Cancun and Porta Hotel Antigua in Guatemala, Preferred will provide guests with a silky eye mask and a bedtime story (via a creative postcard) as well as present an exclusive offer to claim 5,000 Pineapple Points as a bonus for enrolling in I Prefer.
Pineapple Ice Cream
As a regional treat for visitors and residents of New York City, Preferred Hotels & Resorts has teamed up with Brooklyn-based, spice-forward artisanal ice cream shop Malai to launch a globally inspired flavor-of-the-month: Preferred Pineapple Pink Peppercorn. In addition, two pop-up carts at Preferred member hotels NoMo SoHo on Crosby Street and the newly opened Hotel Henri in Nomad, will invite hotel guests and passersby to enjoy a free scoop of ice cream between 1-2 pm. Visitors to the pop-up carts will be able to enter a social media giveaway for a two-night stay with breakfast at NoMo SoHo and two pints of Malai Ice Cream every month for six months.