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Airport Lounge Development Rebrands to Airport Dimensions

New directions include sleep cabins, workspaces and entertainment stations

by Business Traveler

September 16, 2019

Airport Lounge Development (ALD), the developer and operator of airport lounges globally, including The Club and Club Aspire brands, has rebranded to Airport Dimensions with a vision to meet the changing demands of travelers.

Since 2015, Airport Dimensions has seen a 278% increase in guest volumes and an 80% growth in its lounge locations.

Airport Dimensions is aggressively expanding its global footprint by seeking new partnerships and investing in new possibilities both inside and outside of the lounge. This includes such new concepts as sleep pods and cabins, workspaces, as well as new entertainment stations including gaming areas and virtual reality zones.

In the coming months, Airport Dimensions will be launching two new lounges in the US – The Club Buffalo Niagara International Airport and The Club MSY at Louis Armstrong New Orleans International Airport – bringing its international network to 22 lounges.

Additionally, Airport Dimensions will deliver growth in other regions around the world in the coming months with launches in the Asia and the Middle East.

in Europe, a new Club Aspire lounge opens in late September at London Gatwick South, in partnership with Swissport. With an interior inspired by London’s urban chic, the Club Aspire lounge is a retreat where travelers will be able to relax, recharge and refresh ahead of their journey and is the fourth of the successful partnership’s lounges to launch in the UK.

Airport Dimensions counts over 25 domestic and international airlines as partners, including British Airways and Emirates, which are complemented by lounge program partnerships, such as Priority PassTM, the leading airport experiences program, operated by Collinson.