Alaska Airlines Brings Elevated Lounge Experience to SFO
Alaska Airlines is investing strongly in a systemwide upgrade to the passenger experience.
by Lark Gould
Alaska Airlines has unveiled plans to build a new 8,500-square-foot “penthouse” lounge at San Francisco International Airport (SFO) in Terminal 2. The lounge, created in partnership with Graham Baba Architects, will offer guests the highest vantages of any other domestic lounge at SFO, and bring stunning sights of the Bay and runway.
The new SFO Alaska Airlines lounge will open in 2020 as part of a multi-year commitment to invest in new and existing lounges with guests' every comfort in mind.
"SFO is our second largest hub with an average of 150,000 passengers flying on a daily basis, and we want to ensure airport visitors can rest, relax and enjoy our wide array of lounge offerings," said Annabel Chang, Alaska Airlines' vice president of the Bay Area.
The lounge will featuring Bay Area brands and design elements, with warm finishes and a welcoming vibe. Lounge guests will be able to choose from a wide array of fresh and healthy food options, including Greek yogurt, steel cut oatmeal, and hardboiled eggs in the morning and seasonal salads, soups, and a tapas bar throughout the afternoon and evening. Those looking for something a bit more filling can purchase made to-order meals such as an Egg and Brioche sandwich with a cage-free egg, caramelized onions, and Tillamook cheddar, or a Korean Rice Bowl with steamed vegetables, gochujang sauce, and chicken or tofu. In addition, there will be a lounge barista brewing teas and coffee choices and a bar with a wide selection of local microbrews on draft.
Alaska Airlines opened its first East Coast lounge in April 2018 at JFK International Airport, and the new flagship 15,800-square-foot lounge at Seattle-Tacoma International Airport is expected to open in June. In addition to opening a new lounge in SFO, Alaska is upgrading the look-and-feel and amenities of its lounges in Portland, Anchorage, Los Angeles and the Seattle. Alaska Airlines and its regional partners fly 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. It has been earning top rankings inside the J.D. Power Satisfaction Study for more than a decade.
Guests flying Premium Class receive more legroom, early boarding, a complimentary snack and drinks. In the past year, Alaska Airlines also added 15 three-class cabin E175s to its fleet. In-flight benefits include high speed satellite connectivity, free movies and TV content, new First Class and main cabin menu items, new craft beers and local wines selections, and now more lounge accessibility across the country.