Drawing on its expertise in travel and technology, Booking.com predicts 2020 will be a year of travel exploration fueled by technology as well as a growing sense of responsibility and deeper human connections. Among the forecasts for North American travelers:
Rise of the ‘Second City’ Traveler
Second-city travel – the exploration of lesser known destinations in a bid to reduce over-tourism – will take a leap forward in 2020. 45 percent of Canadian travelers would swap their original destination for a lesser-known, but similar alternative, if they knew it would leave less of an environmental impact.
Tech-Spect the Unexpected
2020 will see travelers put key aspects of their decision-making process more firmly in the hands of technology. Travelers want tech to offer them a ‘wildcard’ and surprise options that would introduce them to something entirely new.
Slo-Mo is the new #FOMO
Instead of experiencing the constant fear of missing out (FOMO), travel in 2020 will be all about taking it slow and focusing on the journey. 47 percent of travelers plan to take slower modes of transport to reduce their environmental impact, and 65 percent would prefer to take a longer route to experience more of the journey itself.
Dive deeper into these insights for travel trends for 2020 here