Choice Hotels International, Inc. has entered into a strategic agreement with AMResorts®, an Apple Leisure Group brand known for its portfolio of luxury, all-inclusive resorts across popular destinations throughout Mexico, the Caribbean and Central America. The arrangement enhances Choice Hotels’ wide ranging loyalty program, Choice Privileges, by allowing members to earn and redeem points at AMResorts’ more than 50 in-demand resort properties. The program is expected to solidify by the end of the year.
“Our initiative with AMResorts will offer Choice Privileges loyalty members the opportunity to earn and redeem points at a portfolio of world-class resorts in desirable destinations,” said Pat Pacious, president and chief executive officer, Choice Hotels.
The alliance is expected to add more than 25,000 upscale rooms to the Choice Hotels’ network, including AMResorts’ well-known resort brands Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect ®, and Sunscape® Resorts & Spas, doubling the number of upscale rooms that Choice offers globally. It also will position Choice Hotels as having the largest all-inclusive luxury resort offering of any major U.S. hotel company.
Choice Hotels International is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories. The Choice® family of hotel brands provides business and leisure travelers with a range of lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments.