Hertz has placed an order for 100,000 new Tesla Model 3s for delivery by the end of 2022. Beginning in early November and expanding through next year, Hertz says customers will be able to rent one of the new Teslas at airport and neighborhood locations in major markets in the US and select cities in Europe.
The rental includes access to 3,000 Tesla supercharging stations throughout the US and Europe. In addition, Hertz is installing its own EV charging infrastructure across the company’s global operations.
The Tesla order comes on the heels of news that the rental car giant is filing SEC paperwork to launch an IPO. The company emerged from bankruptcy in June and since has seen revenues bounce back to near pre-pandemic levels.
Once the Tesla order is filled by the end of next year, Hertz says EVs will constitute 20 percent of its global fleet. The move is part of the reorganized company’s strategy move beyond the rental car market to “chart a dynamic, new course for travel, mobility and the auto industry,” according to a statement. The aim is to become “an essential component of the modern mobility ecosystem,” the company says.
“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” Hertz interim CEO Mark Fields said in the announcement. “The new Hertz is going to lead the way as a mobility company, starting with the largest EV rental fleet in North America and a commitment to grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world.”
For more information, visit hertz.com/ev.
As part of the marketing message for the new EV rental capabilities, Hertz tapped seven-time Super Bowl champion and entrepreneur Tom Brady in a new ad campaign.
“Hertz is changing the game when it comes to the future of mobility,” Brady said. “Although the company has been around for over 100 years, their constant evolution, especially now, is something that is amazing to be a part of.”
The Hertz Corporation is a subsidiary of Hertz Global Holdings, Inc. The company operates the Hertz, Dollar and Thrifty vehicle rental brands throughout North America, Europe and across the world.