Higher Fashion – Part 2 of 5
This is the second part of a five article series focusing on the airlines new uniforms and the designers in play.
Eva Air
In August 2017, Taiwan’s Eva Air unveiled its new staff uniform on the same day it retired its “Queen of the Skies,” the 747, billing it as “a fond farewell to the old and an enthusiastic welcome to the new.”
This is only the third uniform the airline has rolled out; its previous change took place 14 years ago. Perhaps the most notable aspect of the new attire is that it was designed by Taiwanese fashion house Shiatzy Chen, which sent teams around to different airports and aboard flights to observe staff and crew at work to understand the requirements of their uniforms.
Eva Air’s new uniforms made their debut in November. evaair.com
Delta Air LInes
Also new to the skies this year, Delta has launched its new staff uniforms, around three years after the partnership with New York-based designer Zac Posen was first announced. The design process encompassed 86 hours of focus group sessions with staff to gather feedback and 1,000 “wear testers” put the new uniforms through their paces over a period of three months to gather feedback on how they “held up in action.”
The new designs were unveiled in May and the airline reports that a total of 60,000 uniformed employees will receive the new styles. The last time Delta’s “above wing” staff received an upgrade to their uniform collection was almost exactly a decade ago in 2008. delta.com
In part three we will focus on the new designs for United and Flydubai.
