Background This long-awaited resort is changing the perception of Agadir and Taghazout Bay. Moroccans are flocking south to explore this upscale resort, and Americans will soon discover this to be an ideal pairing with a visit to Marrakech (two hours to the north where Fairmont Royal Palm awaits), Casablanca and Fes among other places.
Where is it? Around 30 minutes from Agadir airport, this resort in southern Morocco is helping to redefine the Taghazout Bay region as a luxury destination on the Atlantic Ocean. This part of the country is famous for surfing, kite surfing and year-round warm weather, and Fairmont’s arrival is the first luxury property helping to attract a diverse, international clientele.
What’s It Like? Guests enter a small lobby for sit-down reception while taking in views of the stone-lined swimming pools and lushly manicured gardens through floor-to-ceiling windows. Beige accommodation buildings blend into the landscape and are connected via pathways (golf carts are available).
Rooms Rooms are large with pillowtop mattresses and plump duvets on beds and bedside power outlets. The desk has chairs on either side doubling as a dining table. Sliding doors open to a bright bathroom with marble vanity, deep soaking tub and large shower stall stocked with rose-scented Le Labo products. Pulling open the floor-to-ceiling glass doors reveals stunning views of the ocean and beachfront promenade from the furnished balcony. Other rooms overlook the resort’s grounds and swimming pools with one and two-bedroom suites adding kitchenettes and living and dining areas. Freestanding, multi-bedroom residences with a full kitchen, private patio with pool and living room are also an option.
Food and drink Headlining the dining scene is the globally acclaimed restaurant, Morimoto, which is the only one on the African continent. The Japanese restaurant draws locals and guests plus foodies from around the world to sample Chef Morimoto’s exquisite menu. A DJ keeps the mood lively in southern Morocco’s hottest restaurant. At The Commons, a buffet displays tasty cuisine prepared from exhibition kitchens breakfast through dinner with al fresco and indoor seating. Freshly squeezed orange juice is a highlight, and pizza ovens produce delectable pies. Beef and Reef is the poolside restaurant open for lunch and dinner serving a surf-and-turf menu, but the option to order Moroccan tagines and other regional specialties is also available. Nola is the resort’s speakeasy with live music and New Orleans-inspired cocktails while the outdoor Junipers bar prepares organic cocktails plucking ingredients on the spot from the resort’s own gardens.
Leisure Facilities The wellness focus continues in the impressive spa with traditional hammam rituals, massage and beauty treatments, yoga and meditation lessons, and a magnesium plunge pool. Sauna, steam room, salon and fitness facilities are also available. Guests can ride camels or horses on the beach or sign up for surf lessons from the resort’s own instructor. An adults-only pool has a swim-up bar, and an infinity-edge lap and family pool provide alternatives for escaping the heat. Both pools have ocean and garden views with umbrella-shaded lounge chairs and bar service. A kids’ club has its own playground, and a teens’ center has billiards, video games, soccer and basketball courts and ping pong.
Business and Meetings Facilities Free WiFi works well by the pool and in the sizeable conference center. The main ballroom is divisible into sections and complemented by boardroom, breakout room and al fresco event space popular for social events and wedding receptions. The latest audiovisual equipment and customizable catering menus are drawing corporate and incentive groups to the resort. There is even a bridal suite with dressing area.
Verdict It’s only a matter of time before Americans discover the beauty of Taghazout Bay as it pairs perfectly with a visit to other nearby cities like Marrakech or Casablanca.
Beachfront resort life with sparkling swimming pools and celebrity-chef dining surrounded by Moroccan gardens
The Moroccan crepe and honey stations (local honey with different flavors like thyme, argan and rosemary) in The Commons.
Internet rates for ocean view king room start at $375.
Fairmont Taghazout Bay, Station Touristique Taghazout Bay, KM 17 Route D’Essaouira, Taghazout 80750, Morocco, Tel + 212 528 282 828 fairmont.com