Hotella Nutella, a first-of-its-kind, weekend getaway experience dedicated to the beloved spread, is set to open January 2020. Inspired by Nutella, the scrumptious hazelnut spread, the exclusive one weekend only pop-up will treat three Nutella super-fans and their guests to an unforgettable breakfast experience.

Featuring larger-than-life jars of Nutella and breakfast decor, and hazelnut and cocoa spread-inspired hotel items, the ultimate weekend breakfast experience follows in the footsteps of the Nutella Cafes in New York and Chicago. Hotella Nutella will give Nutella-aficionados unexpected ways to celebrate their love for the hazelnut spread through immersive activities with food.

• A Nutella Breakfast Dinner with Geoffrey Zakarian: Iron Chef and Food Network celebrity judge Geoffrey Zakarian brings a serious dose of star power to the table, showing guests that breakfast for dinner has never been easier

• A Savory Soul Food Brunch with Tanya Holland: Known for her inventive take on modern soul food and comfort classics, the chef, TV personality and owner of Brown Sugar Kitchen infuses modern Southern breakfast recipes with the magic of Nutella

• Pancake Art with Dancakes: The talented pancake artist team, who performs live pancake art around the world, creates viral videos and has been featured on national broadcast shows, will teach fans how to make unforgettable pancake designs that combine family fun with the taste of Nutella.

The experience is a one-time weekend experience only that is a more a stunt than a travel option. The company will fly three contest winners to the site and wine and dine them in the sweetest ways before disappearing into the dust of time. Those who want to try their luck have until December 8 to apply.