Hyatt’s new Urcove brand has premiered with the opening of its first five properties in China. Three of the hotels are located in Shanghai’s Jing’an, Lujiazui EXPO and Wujiaochang districts. Another hotel is open in Chengdu’s city center and the fifth is located at Nanjing’s South Railway station.
Launched in 2019 in partnership with BTG Homeinns Hotels Group, Urcove (pronounced ‘Your Cove’) is aimed at China’s frequent business travelers. Each property offers an all-day dining restaurant, 24-hour gym, self-service laundry room, meeting space, and the multi-functional ‘Urcove Space’ for business and social gatherings.
Urcover hotels participate in the World of Hyatt. Currently members can earn 500 bonus points for stays at the three Shanghai properties until Jan. 31.
“UrCove hotels cater to the underserved premium upper-midscale segment and with five UrCove hotels open in the major gateway cities of Shanghai, Chengdu and Nanjing, the brand is more accessible for this large, attractive and growing customer base,” said Stephen Ho, Hyatt’s president of growth and operations, Asia Pacific.
“This also marks a tremendous business opportunity for Hyatt and BTG Homeinns Hotel Group, as we continue enriching guests’ and World of Hyatt members’ experiences with more unique stay options, now including the UrCove brand.”
The openings come as part of Hyatt’s global expansion, which has also included a number of additions to its luxury brand presence in the Asia Pacific region. Most recently, the hotel group has opened properties in Shenzhen, Xiamen and the 1,600-room Grand Hyatt in Jeju.