The new brand is focused on giving guests a consistent experience at each stay and offers a guarantee. Rooms are designed for sleep with black out shades, high quality mattresses and a purposeful design. They also offer a high quality breakfast with grab and go options.
Elie Maalouf, Chief Executive Officer, The Americas, IHG, said: “The strong momentum of avid hotels, with more than 130 hotel deals already signed across the U.S., Canada and Mexico, firmly positions the brand as a long-term driver of growth for IHG in the Americas.”
Champ Patel, President of Champion Hotels, added: “We have been involved with the development of avid hotels from the very beginning and the IHG team listened to feedback from the Owner Advisory Board to ensure the avid brand will be compelling for owners, and for travelers looking for a high-quality stay experience.”
To learn more about this mid-scale brand, follow them on instagram or twitter using @avidhotel or #avidhotels.