Most business travelers miss business travel, according to a recent survey. While some have returned to traveling for business, most analysts say the rebound is going to be slow and cautious. Nevertheless, almost nine out of 10 (87 percent) of respondents say they miss hopping from place to place for their work.
The survey, commissioned by Hilton and Morning Brew of more than 7,000 of the news site’s readers, found business travelers miss visiting new places (66 percent), discovering local culture (41 percent), discussing projects in person (37 percent), and attending in-person conferences (36 percent).
Among the things travelers are looking forward to once business travel returns – enjoying a comfortable hotel bed (45 percent) and getting some much-needed alone time (62 percent).
The key takeaways from the survey, according to Mark Weinstein, Hilton’s senior vice president and global head, marketing and loyalty:
1. In-person connections matter. More than 54 percent of those surveyed mentioned that the importance of building “in real life” (IRL) relationships is more apparent than ever.
2. Innovations make business trips more productive. Of those surveyed, 47 percent said amenities like contactless experiences and automated check-in and check-out were very important.
3. Digital meetings are here to stay. Many respondents think business travel will be a mix that includes hybrid modes.
4. The interest in “bleisure” travel is increasing, with respondents looking forward to extending their stays with a friend or partner to enjoy activities like eating at local restaurants (63 percent) and exploring the city (61 percent).
5. Wellness is top of mind, with survey showing 31 percent of respondents looking for spas and wellness centers to maintain at-home routines.