Marriott is getting into the home rental business, launching Homes & Villas by Marriott International. The home rental initiative offers 2,000 premium and luxury homes located in over 100 destinations throughout the United States, Europe, the Caribbean and Latin America.
Starting in early May members of Marriott Bonvoy can earn and redeem points through booking from a list of highly-curated homes. The measure allows the hospitality chain the chance to provide even more choice of accommodations that suit a range of travel needs around the world.
“What started out as a pilot a year ago is now a global offering, providing our guests with the space and amenities of a home backed by a trusted travel company, and the very best in loyalty benefits,” said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International.
Marriott’s expansion into home rentals was developed as a result of the 2018 pilot under the brand extension Tribute Portfolio Homes. Of the guests who booked a home during the pilot, which was only available in select European cities, nearly 90 percent were members of Marriott Bonvoy and over three-quarters were traveling for leisure with family and friends. During the pilot, the average guest stay was more than triple the typical hotel stay. These insights played an important role in guiding the selection of luxury and premium homes, as well as the key leisure markets available at launch that complement the core offerings of Marriott’s hotel portfolio.
The introduction of Homes & Villas by Marriott International adds nearly 40 new leisure destinations for Marriott Bonvoy members to earn and redeem points. These locations including Sorrento and the Amalfi Coast in Italy; North Lake Tahoe, California; and St. Barts in the Caribbean. The curated selection of homes aims to connect travelers to thousands of rental properties around the world and sets the stage for treasured travel moments: home-cooked dinners with extended family, lawn games in the backyard or celebrating a milestone birthday with family and friends.
* A four-bedroom cottage on six private acres of California wine country.
* A six bedroom villa in Sorrento, Italy with an infinity pool overlooking the Mediterranean Sea and a wood-fire pizza oven.
* An oceanfront villa in Anguilla with private beach and a personal butler and house staff.
* A 18th century Irish Castle that sleeps 17 and features a private lake for boating and fishing.
* A six-bedroom townhouse in London with a children’s playroom and climbing wall.
Marriott is launching Homes & Villas by Marriott International with select property management companies that are already managing these homes. Trusted property management companies provide guests a professionally-cleaned home with 24/7 support, high speed Wi-Fi, premium linens and amenities, and family-friendly conveniences upon request.
At launch, the property management companies selected by Marriott include TurnKey Vacation Rentals, LaCure, Loyd & Townsend Rose, Veeve, London Residents Club as well as current hotel owners and operators like Mainsail Lodging, and Reserva Conchal. Over time, Marriott expects to introduce Homes & Villas by Marriott International in additional markets as well as increase the number of homes offered in these launch destinations.
How to Book
Travelers can search and book homes on the Homes & Villas by Marriott International site – www.homesandvillasbymarriott.com — starting next week. At that time, travelers searching on Marriott.com for accommodations for three-plus nights in markets where home inventory exists will see links to Homes & Villas by Marriott International, promoting home rentals as an offering to meet their needs.
Marriott is in the process of determining how it will sell Homes & Villas by Marriott International through other channels, including the Marriott Bonvoy app and travel advisors.
Marriott Bonvoy is the new name of the travel program replacing Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards. Members will be able earn and redeem points for every Homes & Villas by Marriott International stay.
Currently, Marriott Bonvoy members can earn points at Marriott’s 29 hotel brands including The St. Regis, The Ritz-Carlton, W Hotels, JW Marriott, Westin Hotels, Marriott Hotels, Courtyard by Marriott, Moxy Hotels, Tribute Portfolio, Edition, Element, AC Hotels and others. Members have the choice of paying with either cash or points when booking.
Other benefits for loyalty members staying at Homes & Villas by Marriott International include earning points based on the same criteria as Marriott’s long stay hotel brands – 5 points for each $1 spent; an eligibility for bonus points based on Elite status; eligibility for an Elite Welcome Gift; using points for stays at all participating hotels around the world, as well as experiences exclusively available on Marriott Bonvoy Moments.
Additionally, through Marriott Bonvoy Tours & Activities, anyone can discover and book attraction tickets and tours in over 1,000 global destinations. All 120,000 of these experiences can be booked using a credit card. Members will earn points on each purchase.