Marriott International has launched a major modernization program for it Courtyard brand in North America. More than 375 of the brand’s earliest generation hotels in the US and Canada are expected to undergo exterior renovations by 2024.
The renovations, which are designed to appeal to the “next-gen traveler,” will include a new façade featuring prominent displays of the refreshed Courtyard logo.
Features will include a redesigned porte-cochere, reframed and retained exterior surfaces, wood tones and gray hues, ambient lighting and landscape planting which creates an open and unobstructed view of the property.
Many hotels are also set to feature new sleek and sophisticated interior design, including urban-inspired lobbies with individual check-in desks, warm wooden textures and modern light fixtures.
The lobby design also includes a large communal table and semi-private media pods with their own TV screens and a sectional sofa. Additional seating will be located at the back of the lobby with large windows offering views of the outdoor courtyard complete with firepits.
The Bistro Bar will feature a recently revamped menu with classic-inspired breakfast and evening items, and a wide selection of beer, premium wine and specialty cocktails at participating hotels. Meanwhile, the all-day Crate market will offer premium snacks, sandwiches and salads, and retail items.
Revamped rooms will feature solid colors with a warm and neutral palette. The modern platform bed will have a plush upholstered headboard, and cove lighting that can be dimmed from the bed.
A sofa with an accompanying ottoman can fold out into a full-sized bed. Other features include a ‘valet station’ with a fridge and coffeemaker, and a 55-inch TV screen that can be pulled out and swiveled to provide optimal viewing from the bed or sofa.
Participating hotels will also equip rooms with digital locks, allowing guests to enter via the Marriott Bonvoy mobile app. The fitness centers will also be enhanced to include dedicated weightlifting and stretching areas, and a hydration station.
Over 60 new and renovated properties already feature the modernized design, including include Courtyard Jacksonville Butler Boulevard, Courtyard Atlanta Perimeter Center, Courtyard San Diego Miramar, Courtyard Raleigh/Cary Crossroads, and Courtyard Memphis East/Galleria.
“Over 38 years ago, Courtyard was the first hotel brand specifically for business travelers. Our new design strategy builds on that Courtyard legacy in ways that are perfectly suited for both leisure and business travelers,” Diane Mayer, vice president and global brand leader, Classic Select Brands, commented.
“As the pioneer amongst select service brands, Courtyard continues to adapt to the changing ways that guests live, work, and play through thoughtful innovation to provide the best possible guest experience.”