Marriott has announced new complimentary hot breakfast menus across four of its brands. The program begins in October at a limited number of hotels in the Residence Inn by Marriott, SpringHill Suites by Marriott, Fairfield by Marriott, and TownePlace Suites by Marriott portfolios.
The refreshed breakfast offering will feature highly customizable breakfast items, such as hot sandwiches with a range of toppings and sauces, from relish and salsa to Sriracha and Cholula. Build-your-own bowls with popular ingredients starting with a base of yogurt, oatmeal or cereal, then adding layers of granola, pumpkin seeds, coconut flakes and more.
Specialty menu items include spinach and cheese crustless quiche; sausage, egg and cheese on a whole-wheat bagel; or a jalapeno cheddar baked soufflé, plus fresh fruit and gluten-free options.
The new breakfast features key ingredients that are responsibly sourced including cage-free eggs, sustainably raised pork, and 100 percent Rainforest Certified Coffee. Sustainability is an important aspect of the breakfast menu development, part of Marriott International’s long-range strategy for reducing environmental impact and “restoring the ecosystems on which life depends.”
A survey conducted by Marriott found three-quarters of respondents (75 percent) preferred a hot breakfast buffet over continental. Fully two-thirds of guests (67 percent) consider availability of ‘special diet options’ extremely important and a majority (72 percent) feel comfortable eating at a buffet again.
“Through extensive consumer insights, we recognize that our guests want to wake up to a nutritious and energizing breakfast made with quality ingredients,” said Diane Mayer, vice president and global brand manager for Classic Select Brands. “We are pleased to introduce our new complimentary breakfast that offers mouthwatering, customizable options with an eye towards sustainability.”
The complimentary hot breakfast buffet will launch in October in a select number of hotels and be widely rolled out across nearly 3,000 hotels throughout the winter at all Residence Inn, Fairfield by Marriott, SpringHill Suites, and TownePlace Suites properties in the US.