For more than 30 years Aman’s constellation has stretched from the shores of Phuket to the mountains of Bhutan, and will soon reach the avenues of New York. Following two years of research and development, the international luxury hospitality name is introducing a new name and concept, pioneering new direction in hospitality.
That name is Janu, the sister brand of Aman – a hotel brand conceived to deliver harmony through the dynamic balance of opposites. While Aman is synonymous with its Sanskrit translation, ‘peace’, Janu stands for ‘soul’; Aman is a sanctuary, whereas Janu is connectedness; Aman offers refined respite, whereas Janu offers an energetic vibe for those seeking greater purpose with inner contentment.
Janu shares its DNA with its legendary elder sister but Janu strikes out on a complementary path where genuine human interaction, playful expression and social wellness are at the core of the experience. Janu will create environments that nurture purposeful connection to bring balance to the head and heart and allow creative expression.
“The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti,” said Aman’s Chairman and CEO Vladislav Doronin. “We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”
Janu launches with three forthcoming hotels that are already under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022). Janu Montenegro will be the first hotel to incorporate the brands serviced residence concept, enabling guests to fully embrace the Janu lifestyle.