With the brand promise of being Refreshingly Different, the new identity includes a redesigned logo and updated prototype designs for guest rooms and common space.
Ramada Encore by Wyndham currently has a portfolio of 54 hotels in 20 countries. It was created 20 years ago as a limited-service midscale hotel designed for business and leisure travelers seeking “great value in a simple and smart hotel.” On arrival at the updated properties, guests are welcomed in a “deconstructed bar,” which breaks down the typical relationship between a lobby, reception and restaurant, and allows for the space to be used in different ways throughout the day. Different seating options such as multi-tiered benches and semi-private booths offer optimal spaces for socializing or quiet; and technology will streamline the arrivals process and allow guests to get on with their stay.
by Dan Booth