The airline is designated as the preferred Canadian airline to issue Aeroplan Miles on Porter routes. The agreement goes into place in July of 2020. Porter becomes a redemption partner on that date offering up to 60% of seat inventory for the purchase of flights with Aeroplan Miles at fixed-rate prices.
“This is a unique opportunity for Porter to join a well-established travel loyalty program and, in the future, reach its vast member base to aggressively promote our airline,” said Michael Deluce, executive vice president and chief commercial officer of Porter Airlines. “Our current VIPorter members will benefit from Aeroplan’s enhanced range of loyalty services, with an ability to earn and redeem points with a growing network of airlines and other brands.”
VIPorter loyalty members will be converted into Aeroplan Miles members at the time of the agreement.
“Today’s announcement with Porter is consistent with our strategy to further differentiate and strengthen our air offering come July 2020,” said Jeremy Rabe, Chief Executive Officer, Aimia. “We’ve committed to our five million members that they will be able to choose any seat on any airline, anywhere, any time with the new Aeroplan program. By adding Porter, Canada’s top-rated airline, as a preferred airline partner as of July 2020, we will deliver our members industry-leading value on many popular routes.”
Aeroplan currently has a network of over 75 partners. The VIPorter loyalty status program won’t disappear, instead it will offer benefits for frequent fliers including priority boarding, complimentary seat selection, and checked baggage allowances.