COVID-safe live events include musical performances, comedy shows, movie premieres and gaming competitions
Subnation Media, an entertainment holding company focused on the culture of gaming and lifestyle of esports, is set to produce “Oasis,” a live entertainment series at the Beverly Hilton Hotel.
Throughout the spring and summer of 2021, the COVID-compliant series will offer guests “front row seats” from the balconies of their rooms at the legendary Beverly Hills, CA, hotel, as well as enhanced virtual viewing for audiences at home.
“We are continually looking for innovative opportunities and creating memorable experiences for our guests and visitors,” said Michael Robertson, hotel manager at Beverly Hilton. “We are excited to collaborate with Subnation to develop forward-thinking approaches and alternatives to bring live performances back while abiding by safety regulations and social distancing guidelines.”
Set on the rooftop of the hotel’s international ballroom, the Subnation Oasis entertainment series will feature musical performances, gaming competitions, immersive theatre, stand-up comedy and film premieres.
With safety as a top priority, event attendees will be rapid tested in their vehicles upon arrival, required to wear masks in public areas and to comply with all health regulations per local, state, and federal guidelines. Once in their suites, they will enjoy the live entertainment from the comfort of their balconies – as well as an in-room culinary experience, personal bar cart, candy bar and limited-edition apparel and merchandise.
“As OTT (over-the-top) viewing, gaming and livestreaming have exploded during the pandemic, we began to ideate new ways to safely deliver live entertainment,” stated Doug Scott, co-founder and chief managing director of Subnation Media.
“With a storied history of hosting premium industry events, we recognized that the iconic Beverly Hilton offers a unique outdoor layout, with the rooms and balconies overlooking the roof of the ballroom and pool. This allows us to create a physical to digital transformative experience that delivers intimate performances for fans with their favorite artists and entertainers while ensuring a COVID-safe environment.”
Subnation also has been selected as the marketing advisor, event partner and content producer for Atari Hotels. subnationmedia.gg, beverlyhilton.com