Business travelers miss traveling for business, according to a recent survey commissioned by Hilton and Morning Brew of more than 7,000 of the news site’s readers.
While some have returned to traveling for business, 87% of respondents say they miss hopping from city to city to pursue their work. Most of all, business travelers miss visiting new places (66%), discovering local culture (41%), discussing projects in person (37%), and attending in-person conferences (36%). Once business travel is back in full swing, said respondents, they can’t wait to enjoy a comfortable hotel bed (45%) and some much-needed alone time (62%). With these insights, Mark Weinstein, Hilton’s senior vice president and global head, marketing and loyalty, saw five key takeaways on the future of business travel:
1) In-person connections matter. More than 54% of those surveyed mentioned that the importance of building “in real life” (IRL) relationships is more apparent than ever.
2) Innovations make business trips more productive. Of those surveyed, 47% said amenities were of the utmost importance, and many think hotels will offer more contactless experiences and feature automated and efficient check-in and check-out processes in the future, if they haven’t already.
3) Digital meetings are here to stay. Many respondents think business travel will be a mixture of in-person and digital, saying they expect more online meetings and training and increased use of hybrid modalities for business events.
4) There is an increased interest in “bleisure” travel. Many respondents said they like to extend their stays into the weekend and invite a friend or partner to join them for a leisure portion of the trip, including eating at local restaurants (63%) and exploring the city (61%).
5) Wellness is top of mind more than ever. The survey showed 31% of respondents are looking for spas and wellness centers to maintain at-home routines.