Customers asked for reduced time waiting in lines. After different trials at the end of 2017, United reduced the number of boarding lanes from five to two and has added alert notifications to their app to let passengers know boarding is underway.
Sarah Murphy, vice president of Global Operations Strategy, Planning and Design at United stated:
“The boarding process was one of the top areas customers told us they wanted improved. We listened to customers and employees as we tested a variety of processes on thousands of flights until we found a better boarding process that results in less time spent waiting in lines, improved communication and a better way to recognize our Premier® customers while balancing out the number of passengers in each boarding group.”
Customers now invited to pre-board are United MileagePlus Premier 1k and Gold customers. In addition all active duty military members may pre-board. Qualifying United credit card holders will continue to receive priority boarding in group two.
Additional signage is displayed at select airports to ease the process. For more information — including a video tutorial –visit the United Hub.
by Elizabeth Atkinson