Universal Music Group has announced plans to debut a new “music-based experiential” hotel brand called Umusic Hotels. The first three properties under the brand are set to open in Atlanta, Biloxi, MS, and Orlando, FL.
Universal Music Group has partnered with investment group Dakia U-Ventures to launch the brand with plans to expand to other US cities “and around the world.” US properties under the new brand will be operated by the Pyramid Hotel Group, a Boston-based hotel management company with a portfolio of over 120 hotels and resorts across the United States, Caribbean, and Western Europe.
According to the company’s announcement, the Umusic Broadwater Hotel in Biloxi will “seamlessly integrate a stunning performance venue and a luxury hotel with an immersive architecture style.” The Atlanta property will include “a holistic entertainment venue,” and the design of the Orlando hotel “will similarly reflect a music-first experience for guests.”
The hotels “will draw inspiration from their respective local culture and serve as creative hubs in communities around the world – promoting positive social change, education and innovation through the power of music,” the company says.
Music-based hotel concepts are becoming increasingly popular, with the success of brands like Hard Rock, which has its brand on nearly 50 hotels, casinos and resorts around the world.