W Hotels Teams with Rent the Runway to Redefine the Rules of Packing
First-of-its-kind experience gives W Hotels guests access to customized travel wardrobes through the Rent the Runway closet concierge
Checking Luggage? Stuffing purses and shoes? Faggetaboutit! W Hotels hopes to make packing a thing of the past with its Rent the Runway concept for business travelers. The company that has pioneered apparel rental as an indispensable utility and empowers women to feel at the top of their game.
The playful luxury lifestyle brand seeks to change the way women travel as, for the first time ever, travelers can have access to all the perks of Rent the Runway on the road as the Rent the Runway (RTR) Closet Concierge launches at select W hotels around the country. Starting this week, guests of W Aspen, W South Beach, W Washington D.C. and W Hollywood have access to the ultimate travel wardrobe, curated by Rent the Runway for each destination — all waiting for guests when they arrive … no packing or baggage required. The new service allows travelers to save time and money without sacrificing style (not to mention board with the lightest carry-on ever).
From Red Carpet to Room
Upon booking their room, W Hotel guests are able to choose four styles to rent for their stay from Rent the Runway’s Unlimited Closet for $69. Guests have access to the entire Unlimited Closet in addition to being able to select from a destination-ready assortment tailored to each unique W hotel location incorporating Rent the Runway’s proprietary data on trending colors, designers, silhouettes and the climate of each location. W guests can try on different styles and create new personas with fresh wardrobe additions waiting for them in their W hotel room. To return, guests simply drop-off the items at the Welcome Desk at check-out.
“Collaborating with Rent the Runway — such a creative, conscious and trend-setting brand — allows us to reinvent the way our guests pack and dress as they travel. Skipping the packing process is a whole new level of luxury for our guests and is yet another surprising way continue to reinvent hospitality,” said Anthony Ingham, Global Brand Leader at W Hotels.
Rent the Runway, launched in 2009, seeks to transform the way modern women get dressed and disrupt the $2.4 trillion global fashion industry by enabling women to rent, versus buy, clothing with a vision to build the world’s first living closet. It offers apparel, accessories and home decor from over 650 designer partners using proprietary technology and a one-of-a-kind reverse logistics operation.
